The Everlane Sellout: When Sustainability Goes Mainstream The recent news that fast fashion giant Shein is buying sustainable fashion brand Everlane has left many feeling disheartened.
It's a blow not just to the ideals of sustainability and transparency, but also a harsh reminder that market forces can be unforgiving. Everlane's rise to prominence was meteoric.
The brand's promise of radical transparency, minimalist aesthetic, and affordable prices made it a darling of the fashion world.