The Baby Shark Boy Phenomenon: What's Behind K Pop's Latest Cash Cow?
The global entertainment industry is reeling from the implications of its own globalization, but one story stands out for its sheer audacity: the debut of Baby Shark Boy, a seven year old YouTube sensation about to embark on a K pop career.
With 17 billion views and counting, Park Geon roung's ascent has left many in the industry perplexed.