Europe's Consolidation Conundrum: Bigger Isn't Always Better As Netflix, Amazon, and YouTube continue their relentless march towards global domination of the TV market, European broadcasters are scrambling to adapt – or perish.
A burst of deal making in recent years has seen major players like Sky and ITV merge with local competitors, while German conglomerate RTL is expanding its reach through a combination of free to air and pay TV networks.
The driving force behind this consolidation wave is the threat posed by global platforms.