The Empty Promise of Virtue Signaling The recent news that Shein has acquired Everlane for $100 million serves as a stark reminder that being a good corporate citizen no longer guarantees success in the cutthroat world of consumerism.
Once hailed as pioneers of "conscious consumerism," these brands have struggled to maintain their market share, and it's not hard to see why.
Conscious consumerism was built on the idea that shoppers would pay a premium for products made with sustainability and ethics in mind.